Sr Marketing Manager
Taipei, TPE, TW, 110
Qorvo (Nasdaq: QRVO) supplies innovative semiconductor solutions that make a better world possible. We combine product and technology leadership, systems-level expertise and global manufacturing scale to quickly solve our customers' most complex technical challenges. Qorvo serves diverse high-growth segments of large global markets, including consumer electronics, smart home/IoT, automotive, EVs, battery-powered appliances, network infrastructure, healthcare and aerospace/defense. Visit www.qorvo.com to learn how our diverse and innovative team is helping connect, protect and power our planet.
- Developing and executing product and marketing strategies to promote Qorvo's Mobile WiFi, IoT, and Low Power Frontend products and technologies. Tasks will include:
- Market Research and Analysis – conduct market research and TAM/SAM analysis while identifying market trends and customer’s short-term and long-term needs
- Competitive benchmarking - monitoring competitor activity and market trends to identify opportunities and adjust marketing strategies accordingly.
- Translating market research and benchmarking into product plans including product features, performance targets, physical descriptions, all while leveraging best available technologies
- Product positioning and messaging - highlighting differentiated performance and features vs. competitors
- Sales enablement - collaborating with sales, field application teams, and MARCOM to drive product sales and brand awareness through on-line and face-to-face product training sessions
- Customer engagement – building relationships with key customers and chipset partners, understanding their needs, and providing technical support to address inquiries about Qorvo’s products.
- Long-Range Product/Budget Planning, Monthly Product Forecasts
- Participating in and managing trade shows for respective product responsibilities
- Collaborating with MARCOM for digital / email marketing, white papers, blog posts, public relations / press releases, other social media, etc..
- Target customers supported within the Mobile WiFi and IoT industries include but are not limited to:
- Mobile Phone Manufacturers
- Other Portable Non-mobile Devices (Computing, VR/AR/XR, Portable Routers, etc..)
- OEM/ODM Equipment Manufacturers
- Meter Reading
- Access Tracking
- Chipset suppliers addressing above markets
- Background, skills, technical expertise:
- Technical Expertise - strong understanding of semiconductor technology, including chip design, fabrication processes, and various semiconductor product types
- Marketing Skills - proven experience in developing and executing successful marketing and product strategies across multiple channels, including digital marketing, content creation, and public relations
- Communication Skills - excellent written and verbal communication skills to effectively convey technical information to a diverse audience, including customers, engineers, and sales/applications teams
- Industry Knowledge - awareness of key industry trends, players, and standards within the Mobile WiFi, IoT, and Low Power Front-End semiconductor markets
- Analytical Skills - ability to analyze market data and customer feedback to identify insights and make data-driven marketing decisions
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MAKE A DIFFERENCE AT QORVO
We are Qorvo. We do more than create innovative RF and Power solutions for the mobile, defense and infrastructure markets – we are a place to innovate and shape the future of wireless communications. It starts with our employees. As a unified global team, we bring a commitment to excellence, growth and a passion for creating what's next. Explore the possibilities with us.
We are an Equal Employment Opportunity (EEO) / Affirmative Action employer and welcome all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, military or veteran status, physical or mental disability, genetic information, and/or any other status protected by law.